Rescover
own your universe
Rescover refurbishes old items for reuse, produces Permaculture-based food products and offers courses on sustainable living.
A'Design Award & Competition 2024 recognised this design as fully eligible to win the award.
•  Service: Visual Identity Design
•  Client: William Jones
•  Designer: Hani Modiri
•  Location: Estonia
•  Date: 2022
Logo Story
The Rescover company has a ''cycle'' and the ''rescover'' word is also a ''cycle''. The refurbishing, recycling, reusing old items and growing food with permaculture are ''cycles'' which is reflected by the name ''rescover'' with two ''R''s at the beginning and the end of the word.
Colours
• Green reflects almost all concepts of nature protection, it's also the easiest colour to process for the brain so it uses the minimum mind energy.
• Yellow is related to awareness, education and happiness.
Client comment:
Working with Hani was an easy and smooth process. After completing a survey to give him an idea of what I was looking for, and what the company was about, he went away and started designing, keeping everything in mind to ensure that the logo was a true representation of what the company stood for. And once it was ready he presented his ideas, illustrating the reasons for his choice of colours as well as design. And I believe that this attention to detail shines through the final product.
William Jones
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